Presbyterians Advertise to Reverse Declining Membership

May 22, 2008

Presbyterians in Tennessee are the latest group of mainline Protestants to plaster ads about their denomination in a push to reverse declining membership.

The presbytery is spreading word about the PC(USA) through television advertising spots and roadside billboards that read “Find Peace. Here and Now. We are the Presbyterian Church (USA)” along with eight other sayings. Ads are designed to inform the public that their churches are open and welcoming.

The United Methodist Church has continued to purchase cable television spots every year since 2001 to raise awareness of the denomination. The Methodist ad campaign also includes billboards and most recently the mainline body has ventured into online advertising to reach younger audiences. Full Story

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